10 Last Minute Tips to Boost Your Ecommerce Sales During Black Friday and Cyber ​​Monday

Who says Black Friday and Cyber ​​Monday, says millions of shoppers looking to spend their hard earned money on discounted products and services. Many businesses are bracing for the shopping craze months before it begins. But the question is, what if you think your store just isn't ready for these two crazy days? The good news is that there is always a way to avoid losing the opportunity. Here we offer you 10 tips that will help you increase your store sales during Black Friday and Cyber ​​Monday.

1. A ready infrastructure

If your store goes down while people are browsing it, it's much worse than having no visitors at all and the reason is very simple. You've spent money and time promoting traffic. Now your website visitors can't buy anything from you, even if they want to. In addition, they are unlikely to forget about the bad experience soon and are unlikely to return to your store. In short, if your hosting is bad, you will lose twice. But the good news is, Black Friday and Cyber ​​Monday are the best times to upgrade your hosting and make your ecommerce store super fast. It's all thanks to the amazing Black Friday web hosting deals. Hostinger offers unbeatable accommodation discounts of up to - 80%. It allows you to get the same reliable services but at a more attractive price.

2. An attractive last minute offer

When you don't have the time to create a comprehensive strategy for this sales period, you should choose at least one product or service that will be your patio door. All you need is a very discounted but high demand product to attract customers to your offering.

3. Marketing channels and an existing audience

Once you're ready to make an offer, it's time to let the world know. Use all of your existing communication channels to reach your existing audience. Emails and social media that attract repeat customers are an important first step in publicizing Black Friday sales. When promoting to existing customers, one thing you should consider is giving them a bigger discount. In this way, you strengthen your relationship, increase their chances of coming back to your store even after the sale, and encourage them to share information about your business with their friends and family.

4. A large advertising budget

Existing audience is one thing, but you want to grow your business, right? Make sure you increase marketing spending, especially in Facebook advertising and Google. Because there is no time here to build a relationship with your audience, you need to connect directly to your product. You don't want to force them to search for the product they just saw in your ad, frustrating them. Of course, you're not the only one doing this during Black Friday. This means that advertising costs will increase. Plus, you still can't guarantee that people are actually buying. Remember to retarget people who visited your website but didn't buy anything for whatever reason. But remember, this isn't the only way to increase the odds of getting a deal done.

5. A fairly clear Black Friday sale

The first thing people should see when they visit your store is the Black Friday and Cyber ​​Monday sales information. Have the designer create banners and make discounts clearly visible.

6. A package offer

This is normal, you cannot advertise every product. But you can still encourage your visitors to buy more by combining multiple products. Offer them additional discounts if they buy more than one. And it will work best for products that naturally go together.

7. An urgent and time-limited offer

Internet users know full well that Black Friday only happens once a year and that's why you need to encourage them to spend their money quickly. You can use a countdown timer or limit the number of your bids. Just make sure you define the deadline and the number of remaining offers.

8. Free delivery

If you sell physical products, offering free shipping can easily increase your conversion rate. After all, almost all stores will do this. But people really don't like to pay for shipping. Removing this barrier can dramatically improve the buyer's journey and reduce the number of people leaving the checkout before buying.

9. Attentive customer service

During Black Friday, you need to act fast. People will come and ask questions and leave if they don't get an answer. Of course, first make sure that people can reach you easily. You must then set up a live chat, a FAQ, your terms and conditions, and your privacy policy page if people want to research this information before contacting you. Even if we don't really count on it, everyone is in a rush during Black Friday.

10. A fairly simple sale

Black Friday and Cyber ​​Monday only take place once a year. If you prepare at the last minute, you hardly have time to increase your sales. But it can actually be a good thing because it saves you from making too many changes. Remember, although this is the biggest sale of the year, it is still a sale. People want discounts, a smooth checkout experience, fast shipping, and easy returns if they don't like the product. If your website is fast and people can quickly figure out what the deal is, then you're already good to go!